Legacy: A tribute to Nature's Love
Many of you have known us for several years under the brand Nature's Love. Nature's Love was the first vertically integrated hemp/CBD brand to receive the USDA Organic certification! All of our Nature's Love customers can rest assured that our exceptional quality products are still available, now under our brand NuuMe Organics.
In 2019, we identified a trademarking roadblock with the name Nature's Love and opted to go through a creative rebrand.
Rebranding adventures: brand name and visual identity
Once the decision was made to rebrand, we had to pick a new name. Not as easy an endeavor as it seems given that most of the good names have already been used. We were excited to adopt the name NuuMe Organics for it's simplicity, and how it highlights the "Nuu You" to be found when using our transformative products.
Since we never settle for less than the best, we hired a Colorado creative agency to help us create the clean and colorful look that you now see on this site. It took a lot of hard work and we could not be happier with the result.
Preserving Exceptional Quality
In the midst of all this change, we were adamant to maintain the unrivaled efficacy of our products. We have not changed any of our formulations, or our commitment to organic high purity ingredients. We knew the quality of our products helped our customers tremendously and we wanted to maintain that support.
Hello NuuMe Organics, you special thing!
From its inception, the company's mission was to make the healing power of hemp accessible to all. We seized the opportunity that this rebrand offered to make a few key decisions, in line with our mission:
- Lowering prices - significantly. Our CBD drops are a great value among Organic CBD products on the market.
- Increasing the CBD content: We wanted more understandable numbers, and now quote CBD content, but rest assured you are still receiving lots more "accessory cannabinoids" as well!
- Glass vs. plastic: Nearly all of our containers are now 100% glass with optimal recycle-ability.
- Beautiful packaging: NuuMe Organics' products are all beautifully designed and come in an elegant box
The outcome of this rebrand is a clear improvement for our customers: they get more for less. By offering the best products on the market at a price significantly lower than our competitors, we can achieve our mission by delivering the full healing power of the hemp plant to more people!